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07Luxury real estate

A forgettable property site, rebuilt into a lead engine.

A luxury real estate brand built on the Dutch market. We started by fixing the obvious problem.

Quality
Over volume
Chatbot
Filtered enquiries
Scaling
Month on month
01The Objective

Replace a generic, listings-first website with a focused lead-generation system built for quality over volume. The site looked like every other Dubai real estate site: functional, forgettable, built to show listings instead of generating leads.

02The Scope

We rebuilt the website around aesthetics, clarity, and lead generation, supported by an automated qualification system and a chatbot that filters enquiries before they reach the team. Fewer forms, better conversations.

We revamped social media to align with a more refined audience and feed demand directly into the new funnel, with email marketing and SEO underneath for consistency and long-term inbound traction.

03The Result

A generic real estate presence turned into a focused lead-generation system. Built for quality over volume, and scaling monthly.

You've read the rebuild. Now walk through it.

A walkthrough of the site we rebuilt, designed for quality leads over listings, with a chatbot that filters enquiries before they reach the team.

Exhibit · Site walkthrough A forgettable site, rebuilt into a lead engine.
FIG. 07 · The Rebuild · Dubai · 2025
Founder Story

Long-form, senior-directed. Why the founders started House of Orange.

Start here

Want this for your brand?

Site that looks like everyone else’s? We will rebuild it into a lead engine.

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